Why We Stand for Awareness and Care
Cancer doesn’t feel far away anymore. Not when it’s touched our families, friends, and customers. Not when so many carry its weight quietly, every single day.
In the UK, 1 in 7 women will be diagnosed with breast cancer in their lifetime. And while it’s rare, men can be diagnosed too — around 370 each year.
That’s why we care. That’s why we act. Every bottle of Abu Haashir carries more than a scent. It carries a quiet hope that maybe, together, we can help make it easier for someone else.
Where Your Support Goes
1
Awareness
Helping NGOs fund early detection education and outreach.
2
Care
Supporting breast cancer charities that provide practical help and dignity.
3
Global Impact
Donating to Shaukat Khanum Memorial Cancer Hospital in Pakistan.
1 in 7
women in the UK will be diagnosed with breast cancer
55,000+
women and 370 men diagnosed each year (UK)
~75%
of Shaukat Khanum patients receive free/subsidised care
Awareness and Care in Action
2023
Launched with a quiet pledge — every scent helps fund awareness and care.
2024
Began contributing to Shaukat Khanum, supporting real patients and care.
Today
Aiming to fund NGOs to expand their reach and help more people.
Frequently Asked Questions
How do you support cancer awareness and care?
We quietly send a portion of revenue to NGOs and hospitals doing hands‑on work, e.g. Shaukat Khanum Memorial Cancer Hospital.
Why focus on breast cancer?
Because it’s the most common cancer affecting women, and it touches lives every day. It also affects men, which many people still don’t realise. Awareness really does save lives.
How does buying a perfume oil help?
Every purchase helps fund care and education — especially through partners who are already trusted in this work.